Peptan is a rising star in the global nutraceuticals market. Their product: collagen peptides. In Asia, these are a household name, and in Europe, people are eager to tap into science-based health solutions but are not yet as familiar with this particular product.
Writing is fun to write about. So when a well-known copywriting blog offered to republish several of my articles, I was grateful for the opportunity to inspire others. And as wiser folk have said: the best way to learn is to teach.
Blog posts are an excellent form of content marketing, keeping you in dialogue with your target group and affirming you as an expert in your field. One of the challenges is mustering the time and writing skills to produce them.
At a time of information overload and ever decreasing concentration spans, annual reports may seem a necessary evil – unless you blend powerful storytelling with very concise copy. Which is what I did for Dutch government agency CBI in producing its 2015 2015 Annual Report.
How do you share a consistent corporate story with fifteen or more different brands under your umbrella? Darlingii.com faced this challenge in 2015 and roped me in as a copywriter to develop taglines, on- and offline copy, corporate presentations and a coherent vocabulary for this world player and its separate brands in the waste-to-value business.
FlowerWatch is a global leader in monitoring and ensuring the quality and vase life of fresh-cut flowers. I helped director Jeroen Verhulst out with a branding concept that lives up to the high standard of expertise of his company and at the same time his leading role as a supply and cool chain partner in the world of flowers.
Dry facts or inspiring storytelling? At CBI, they know what readers prefer. This hands-on agency of the Dutch Ministry of Foreign Affairs, which supports entrepreneurs in developing countries, asked me in February 2013 to come up with a theme, collect information and write the (English) copy for its Annual Report 2013.
Packaging specialist Vietis requested me in April 2014 to develop a glossy brochure for use at trade fairs, featuring some of its bestselling cosmetics packaging solutions. In order to create an attractive ‘book of ideas’, I used quotes on beuaty and personal freedom by celebrities such as Beyoncé and Yves Saint Laurent, and connected these to the products and possibilities offered by Vietis.