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Client: CBI

Case: Success story

There’s hardly a better way to strengthen your brand than by sharing your successes, for example, in a written article. For CBI I am currently producing a series of 10 to 15 of these success stories. Like this one on Jordan’s struggling fruit and vegetable sector.

CBI, the Centre for the Promotion of Imports from developing countries, operates under the flag of a Dutch government agency called RVO, the Netherlands Enterprise Agency. CBI’s goal is to contribute to sustainable economic development in developing countries by helping them increase their exports and by supporting local entrepreneurs. One of the success stories I wrote for CBI centres on Jordan. With the war in Syria is wreaking havoc in the region, and with an estimated 630,000 refugees pouring into Jordan, the pressure on this country’s economy is enormous. However, the potential of the agricultural sector to provide food and jobs is high. CBI is helping Jordan’s farmers and refugees get back in the game with short and long term programmes. These are designed to help the agricultural sector gain the momentum it needs to really grow and mature – creating jobs for Jordanians and refugees alike.

I am also doing market research for CBI, co-producing around 20 in-depth studies on the European apparel market with fashion insider Giovanni Beatrice. The studies are due for publication before year’s end. The goal is to provide garment exporters in developing countries with insights and opportunities to build their businesses by exporting to Europe. An added benefit of these projects: they provide meaningful ways for me, as a writer, to contribute to sustainable economic development.