Case: Product-market brochures
Peptan is a rising star in the global nutraceuticals market. Their product: collagen peptides. In Asia, these are a household name, and in Europe, people are eager to tap into science-based health solutions but are not yet as familiar with this particular product. My challenge was to produce a series of brochures that spoke to both demographics.
Peptan offers specialised nutrition solutions for manufacturers in several specific markets, like sports nutrition, skin beauty or musculoskeletal health. Targeting manufacturers in these markets, Peptan requested me to create a series of product-market brochures, converting academic documentation into attractive, readable text while maintaining a respectable scientific content level.
Peptan is not a new customer, by the way. In 2015, I developed a copy platform for the client and wrote most of the copy for their website. I do regular smaller copy writing and editing jobs as well, both for Peptan and its mother company Rousselot, a global leader in gelatine and collagen peptides.
“Stephen’s vibrant and audience-engaging copywriting is one of the key elements helping us to tell a compelling Peptan story. Excellent work.” - Pauline Huang, Peptan Product & Brand Manager