Client: University of Twente
Case: content update
Organisations that communicate a lot need to update their content once in a while. Between May and October of 2015 I did a major content update for the University of Twente, a client of MORE. The update included revising and renewing the web pages of about 40-45 Bachelor’s and Master’s programmes and revamping the UT’s main offline brochures.
The assignment – which covered hundreds of pages of copy – involved giving advice, conducting interviews, copywriting, proposing layout changes, editing, translating and a lot of coordination with co-writers to get the job done in time. My main role, on top of forming an update team and coordinating their activities, was to monitor the quality and tone of voice of both the Dutch and English copy.