Case: Annual Report 2013
Dry facts or inspiring storytelling? At CBI, they know what readers prefer. This hands-on agency of the Dutch Ministry of Foreign Affairs, which supports entrepreneurs in developing countries, asked me in February 2013 to come up with a theme, collect information and write the (English) copy for its Annual Report 2013. The job involved 10-15 internal interviews and a lot of data processing. Eventually, it all came together in an annual report that is not just facts and figures but an excellent tool for marketing and communication.