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Client: Darling Ingredients

Case: rebranding

How do you share a consistent corporate story with fifteen or more different brands under your umbrella? Darlingii.com faced this challenge in 2015 and roped me in as a copywriter to develop taglines, on- and offline copy, corporate presentations and a coherent vocabulary for this world player and its separate brands in the waste-to-value business.

Through acquisitions and growth Darling Ingredients has built up a large family of brands over the years. With more than fifteen trademarks registered, the Global Communications department faced the job of rebranding this giant organisation. Among other copywriting activities, I helped give the corporate website, as well as the first twelve other websites, a consistent, modern and market-driven look-and-feel – together with partners MaxServ (webdesign) and Mark@ting (process management, conversion).